The Introduction to Campaigning Workshop is a two-day online training for changemakers to develop the foundational skills to create systems change through strategic campaigning.
The workshop is for people who are either new to campaigning or whose primary role is adjacent to campaigning, to inspire them about the role of campaigning and in social and systems change, and introduce them to key concepts around power and designing winning campaigns.
Participants will come out of this workshop with the skills to become active contributors in developing and implementing campaign strategies in their organisations and movements.
This program is delivered online.
Learning Outcomes
Ability to recognise the role of power in shaping our systems and policies, and the ways in which effective campaigning can rebalance power.
Different faces and sources of power
Power within systems
How to shift power (including in ways that build solidarity and justice)
Understanding of key concepts and tools in designing effective campaigns.
Theories of change
Critical paths
Target-centred campaigning
Strategy vs tactics
Recognising the need for different roles in movements, and movement ecosystems.
Roles in social change
Tips for effective collaborations and alliances
Understanding the role of framing as part of shifting the narrative around campaign issues.
Framing as foundational to effective messaging
Engaging different audiences
Importance of analysing the narrative
Dates
Wednesday, 22 October — 10:00AM to 5:00PM AEST
Thursday, 23 October — 10:00AM to 5:00PM AEST
COST
Cost for participation in the training is based in organisation type and revenue:
$310+GST | Small Non-Profit — For non-profits with an annual revenue of less than $500K.
$550+GST | Regular Non-Profit — For non-profits with an annual revenue between $500K-3 million.
$660+GST | Large Non-Profit — For non-profits with an annual revenue of more than $3 million.
$820+GST | For-Profit | Education | B-Corp — For government bodies, education, social enterprises and organisations servicing the non-profit sector.
$310+GST | Individual — For individuals and grassroots changemakers who are not affiliated by an organisation or movement.
To ensure more equitable access across our trainings and events, a limited number of full and partial scholarships ($170+GST) are available to grassroots advocates, community groups and start-up/small organisations. We welcome and prioritise scholarship applications from First Nations people, people with disability, people of colour, people with lived experience seeking asylum and unwaged changemakers. To apply for a scholarship, please complete an application here or contact Erica at erica@australianprogress.org.au.
TEAM REGISTRATIONS
We are offering discounted places for those interested in registering their teams. To enquire more, please email Phong at phong@australianprogress.org.au.
TRAINERS
Anita Tang
Organising Director
Anita Tang is passionate about building people power to secure public policies that benefit the community. During her career, she’s explored many ways to make a difference – through direct service, policy development, consumer protection bodies, and Parliamentary Committees, and non-government policy advocacy. During her 12 years at Cancer Council NSW, she led the development of the grassroots advocacy approach that led to significant campaign wins on smoke-free legislation, cost of chemotherapy, access to treatment, and policies to protect people from known cancer risks. Currently, Anita is focused on increasing the impact of the advocacy work of NGOs by helping them unlock the potential of their grassroots supporters.
ACCESSIBILITY
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Zoom - During the online sessions, we will be meeting via Zoom. If you have access to a computer or laptop, we recommend you join the training by computer to make navigating the materials easier. See here for accessibility documentation for Zoom; including a list of keyboard shortcuts here.
Video norms - During the online sessions, we will encourage everyone to have your cameras on if you feel comfortable, but we will not require you to do so.
Chat - On Zoom you will be able to use the chat function. Participants will be asked to introduce themselves in chat, and to enter responses in the chat.
Captions - We will have auto captions enabled in Zoom.
Google Docs and Digital Documents - We will be sharing training materials over Google Drive, Google Docs and Google Slides. All documents, forms, and surveys will be provided in accessible formats. During the pre-training we will use the screen share function to share slides, as well as navigating between Zoom and an interactive slide deck.
Early access to slides - A view-only version of the slide deck can be supplied early if this supports your participation. Any copies of the slides provided will include alt-text / image descriptions.
Post-training resources - We do not supply recordings from our online training as standard, but can record sections of the workshop if needed to facilitate your engagement. You will receive a copy of the presenter slide deck, interactive slide deck, and other resources. Where video or audio content is included during the training or in any of the resources, we will provide audio descriptions, captions or transcripts as needed.
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Setting norms - As a cohort, we will also set expectations at the start of the training to ensure everyone can comfortably participate in the workshop.
Breaks - Breaks will be organised regularly throughout the training including meal breaks.
Breakout rooms - This training regularly uses breakout rooms, with group sizes ranging from pairs, through to groups of 5-10 for discussions and workshop activities.
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Guest speakers - Any guest speakers and trainers will be notified about any access needs ahead of time, and we will do our best to ensure that speakers are briefed to ensure their presentations are accessible.
Other additional support - In the registration form, we will ask you for your access needs. If you require something in place that is not already arranged, or if you need more information about any part of the workshop, we will work with you to provide this.
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If you have any questions about accessibility, please contact Community Manager Erica at erica@australianprogress.org.au.
TESTIMONIALS
Here is what previous participants have said about their experience in the program:
“A two day online training session sounds daunting but honestly this was fantastic. The trainers ran excellent training - from thought provoking presentations to group work to breaks and external speakers, there was excellent pacing and engagement.” — Regina Featherstone, Human Rights Law Centre
“As someone new to campaigning, I really saw the value of this workshop as it allowed me to build a strong foundation with all things involved in building a campaign strategy. The case studies were incredible and we had time to ask the guest speakers questions which meant being able to apply this theory to real practical situations was awesome! It was also such a valuable networking experience for someone like me new to the Climate Justice space. I was excited to learn from other groups. I’m confident that I can start applying these new skills and tools to my role as a Community Campaigner immediately. I would highly recommend this workshop.” — Yisah BIn Omar, Seed Indigenous Youth Network
”I had a thoroughly enjoyable experience on the Campaigning Workshop, they struck a great balance between learning theory, having discussion, and fun in workshops. The sessions are well-organised and professionally delivered by some of the brightest thinkers in our field. I loved meeting so many campaigners from organisations across AU and NZ. Would highly recommend this to anyone, regardless of your experience.” — Harrison Elliott, Change.org Australia