Ahead of her visit to Australia this December, Anat Shenker-Osorio joins us to share an introduction to her messaging research and principles, and share live insights from current strategies to confront the far-right and rising authoritarianism in the United States, drawing lessons from actions that integrated grassroots groups, media/creative advertisement and content creators.
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from workers rights to clean energy, from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
WHAT WE’LL COVER
Introduction to Anat’s work and the basic principles of persuasive messaging
Case study on combatting authoritarianism through messaging, grassroots actions and online content creators
Audience Q&A
DATE AND TIMES
The webinar will take place on Thursday, 16th October:
11:00AM — 12:00PM AEDT (VIC, NSW, ACT)
10:00AM — 11:00PM AEST (QLD)
11:30AM — 11:30PM ACDT (SA)
10:30AM — 11:30PM ACST (NT)
8:00AM — 9:00AM AWST (WA)
1:00PM — 2:00PM NZDT (NZ)
SPEAKERS
Anat Shenker-Osorio
Principal, ASO Communications
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from workers rights to clean energy, from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
Anita Tang
Organising Director, Australian Progress
Anita Tang is passionate about building people power to secure public policies that benefit the community. During her career, she’s explored many ways to make a difference – through direct service, policy development, consumer protection bodies, and Parliamentary Committees, and non-government policy advocacy. During her 12 years at Cancer Council NSW, she led the development of the grassroots advocacy approach that led to significant campaign wins on smoke-free legislation, cost of chemotherapy, access to treatment, and policies to protect people from known cancer risks. Currently, Anita is focused on increasing the impact of the advocacy work of NGOs by helping them unlock the potential of their grassroots supporters.
ACCESS INFORMATION:
Zoom: We will be meeting via Zoom. If you have access to a computer or laptop, we recommend you join the webinar by computer to make navigating the materials and content easier.
Resources: During the webinar we will use the screen share function to share slides.
Early access to slides: A view-only version of the slide deck can be supplied early if this supports your participation. Any copies of the slides provided will include alt-text / image descriptions. Some guest speaker slides cannot be provided in advance. If you need early access to materials, please mention this in the ‘access needs’ question when registering.
No breaks: There won’t be any breaks during the webinar. However we will share the webinar recording with everyone afterward, so feel free to step away if you need a break.
Captions: We will have live captioning during the webinar.
Auslan interpretation: If you need Auslan interpreters, please let us know when registering. Because of the high demand for interpreters, we cannot guarantee interpreters will be available, especially if registering less than a week before the training.
Chat: This training includes use of the chat and Q&A functions in Zoom. Participants will be asked to introduce themselves in chat, and to enter responses in the chat throughout the training.
Tech and access support: The Australian Progress team will be able to assist with any tech support, including Zoom, the slide deck, and access.
When you register for the event, we will ask if you have any access needs. If you need something in place that is not already arranged, or if you need more information about any part of the event, we will work with you to provide that.
You can also reach us directly about access by reaching out to us at info@australianprogress.org.au.