A global best practice program on values-based messaging, persuasion and narrative strategy for advocates, organisers and communicators.
KEY DETAILS
Opening Retreat: Dublin, Ireland, September 15-18, 2025
Participants should arrive in Dublin by the morning of September 15 (local time), with ground transport arranged to the retreat venue.
We recommend arriving September 14 where possible in case of flight delays.
Virtual Classes: Dates TBA, sessions between September 22 and November 25
Six fortnightly virtual classes / webinars
Six hours of reading and preparation per week to deepen your learning
Coaching with communication experts, including support with message research and live feedback throughout
Timing of virtual classes will take into account all participant’s timezones.
Closing Retreat: Melbourne, Australia, December 7-10, 2025
Participants should arrive in Melbourne by the morning of December 7 (local time), with ground transport arranged to the retreat venue.
We recommend arriving December 6, where possible in case of flight delays.
Learning outcomes
Expand your knowledge of persuasive messaging theory
Learn how to make sense of and apply messaging research
Upskill via case studies and expert speakers on the latest tested messages proven to build widespread public support for ambitious policy change
Develop new messages relevant to your area through a guided research project
Join a strong international peer network to continue sharing knowledge, intel and advice for years to come
MEET THE LEAD TRAINER
ANAT SHENKER-OSORIO
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver.
She has led research for new messaging on issues such as unionising workers, clean energy, immigrant rights and reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.