Creating social change isn't just about knowing what needs to change. It's about understanding who has the power to make it happen and how we can influence them to create this change.
Identifying the right decision-makers and understanding what drives them is critical to leading effective campaign strategies. In this skills seminar, we will explore practical tools, frameworks and research techniques to identify and assess campaign targets, understand political and corporate decision makers and uncover the relationships and opportunities that can strengthen your campaign strategy.
LEARNING OUTCOMES
This skills session will provide:
Tools and frameworks for power analysis and political opportunity assessment to inform campaign strategy
Criteria for identifying key decision-makers to target in campaigns
Tips for effective research into:
Political decision-makers - what makes them tick, their values, positions, and openness to influence
Corporate decision-makers - who has power, who can influence them, and where the money flows
Links to helpful data sources to use when doing target research for your advocacy.
DATE AND TIME
The webinar will take place on Tuesday, 9 March – 1:00PM to 3:00PM AEDT via Zoom.
COST
This webinar will be a paid session offered at a tiered rate based on organisational size and capacity.
$25+GST: Small Nonprofit | Individual – For nonprofits with an annual revenue of less than $500K.
$50+GST: Regular Nonprofit – For nonprofits with an annual revenue between $500K and $3 million.
$75+GST: Large Nonprofit – For nonprofits with an annual revenue of more than $3 million
$100+GST: Full Price – For government, political offices, social enterprises, b-corps and businesses servicing the non-profit sector.
The webinar is offered at no cost to First Nations people, people with disability, people of colour, refugees and people with lived experience seeking asylum and unwaged activists.
SPEAKERS
Sophie Hartley
Sophie Hartley is a researcher at The Commons Social Change Library. Sophie recently completed a PhD at RMIT University, where she researched the impact of emerging technologies on global climate governance. With a background working as a community organiser in human rights and social inclusion organisations, Sophie is passionate about using research to benefit activist communities.
Holly Hammond
Holly Hammond has 35 years of social change experience, with 15 of those years spent supporting movements to be more effective through training, facilitation and coaching. She directs The Commons Social Change Library, the world’s favourite website for activist learning.
ACCESS INFORMATION:
Zoom: We will be meeting via Zoom. If you have access to a computer or laptop, we recommend you join the webinar by computer to make navigating the materials and content easier.
Resources: During the webinar we will use the screen share function to share slides.
Early access to slides: A view-only version of the slide deck can be supplied early if this supports your participation. Any copies of the slides provided will include alt-text / image descriptions. Some guest speaker slides cannot be provided in advance. If you need early access to materials, please mention this in the ‘access needs’ question when registering.
No breaks: There won’t be any breaks during the webinar. However we will share the webinar recording with everyone afterward, so feel free to step away if you need a break.
Captions: We will have live captioning during the webinar.
Auslan interpretation: If you need Auslan interpreters, please let us know when registering. Because of the high demand for interpreters, we cannot guarantee interpreters will be available, especially if registering less than a week before the training.
Chat: This training includes use of the chat and Q&A functions in Zoom. Participants will be asked to introduce themselves in chat, and to enter responses in the chat throughout the training.
Tech and access support: The Australian Progress team will be able to assist with any tech support, including Zoom, the slide deck, and access.
When you register for the event, we will ask if you have any access needs. If you need something in place that is not already arranged, or if you need more information about any part of the event, we will work with you to provide that.
You can also reach us directly about access by reaching out to us at info@australianprogress.org.au.